Hey, I’m Tash B

For over 15 years I have successfully written and implemented marketing strategies for businesses from different industries with different target audiences and with varying budgets. What I discovered was that the formula for developing a marketing plan for fertiliser is basically the same as a marketing plan for bourbon, which is basically the same for ladies sports apparel.

It doesn’t matter what you are trying to sell or who you are trying to sell it to, the processes involved to market your business are basically the same.

After climbing the corporate ladder for 15 years, spending more time away from home than actually there, a corporate restructure made my role redundant.  I was more than ready to take some time to recharge my batteries and spend some time with my family.  To help fill in my days I served in my local community, helping the small businesses with their marketing.  I loved seeing how the small tactics we implemented were able to help grow their business within their budgets.

I knew I had found my new calling.

These people knew they needed to do some marketing to help grow their business but didn’t know what or how.  They were scared they would make a costly mistake.  They didn’t have the time to learn new skills.  They often felt overwhelmed.  But it didn’t take long for them to see how easily they could put an effective marketing campaign together.

My program will help you overcome the overwhelm of marketing your business by putting together simple systems and templates to consistently and effectively promote your business and introduce you to technologies that help make marketing your business more efficient.

Campaigns that I have designed and implemented have won awards, increased the profile of the brand and most importantly, increased sales.

Imagine where your business could go.

Professional Bio

Natasha Buttler studied Business at Ballarat University.  Moving to Adelaide in 1999 she first started in advertising with News Ltd Suburban Newspapers before joining the marketing department of one of Australia’s largest agribusinesses, Elders.  It was here that her Fertiliser on Target campaign won the Australian Institute of Marketing’s award for best campaign in SA in 2005.

A relocation to Melbourne in 2006 Natasha took up the Marketing Manager position with Australian manufacturer, importer and exporter of drill bits and cutting tools, Sutton Tools.  A challenging position with inventory of over 20,000 product lines incorporating 6 brands, the company services both the specialised industrial market and the consumer hardware market.

An opportunity was presented in 2010 for Natasha to gain FMCG and alcohol experience by joining the marketing team at Independent Distillers to manage the dark spirit portfolio, including Woodstock Bourbon and Highland Scotch.  During her tenure she proactively managed all elements of the marketing mix in order to deliver short, medium and long term brand equity, category and profit contribution objectives.  That was until the federal government introduced a tax on all pre-mixed alcoholic beverages and through the market into disarray.

Wanting to expand her sales and product management experience Natasha was responsible for launching Moving Comfort, a US leading sports bra and sports apparel brand to the Australian market in 2010.  She managed and implemented the entire Moving Comfort brand launch to the Australian market including product selection, pricing, inventory, sales and distribution, marketing and communications.  After building the brand and gaining distribution in major retail outlets in Australia and New Zealand, the brand was taken over by Brooks Running and ceased to exist as a brand in it’s own right.

Natasha started consulting with local businesses in 2015 and found that many of them needed coaching support and training to market their businesses which led to her developing her training and coaching programs.