A Gen Z view of Black Friday sales

By |2024-12-01T23:27:40+00:00December 1st, 2024|Uncategorized|

: Reveal your hidden Black Friday discount: Enter ***** at the checkout : Are you ready? Shop an EXTRA 50% OFF : FLASH SALE: 25% OFF SITE WIDE : 30-40% OFF TOP SELLING STYLES These were just some of the many text messages that I received in the first week of November. Not to [...]

Personal or Business? How do you use your Facebook Page?

By |2020-06-21T02:21:36+00:00September 12th, 2016|Uncategorized|

How do you use your personal Facebook Page? Do you mix your private life with your business life? Social media is now prevalent in our lives and we use it to connect on a personal and professional level. The constant updates of Facebook’s algorithm means that our business posts are not getting the views that [...]

Searching for Mr or Mrs Burger…

By |2020-06-21T02:21:36+00:00June 29th, 2016|Uncategorized|

I love quirky and different marketing tactics. And this campaign, searching for Mr or Mrs Burger, is designed to go viral on social media. Mr Burger is food truck that travels around inner city Melbourne. It is a pretty cool set up. And with it being in a different location each day you plan your lunch [...]

Just because you are FIRST doesn’t always mean you WIN.

By |2020-06-21T02:21:36+00:00June 9th, 2016|Uncategorized|

The cola wars between Coke and Pepsi have been an ongoing battle for over 100 years and I am sure it will continue for another century or more.   During the 80’s the battle really heated up when Pepsi launched the Pepsi Challenge campaign that saw punters try blind taste tests of Coke and Pepsi [...]

Run your own race and ignore the competition

By |2020-06-21T02:21:37+00:00June 8th, 2016|Uncategorized|

Have you ever run in a running event? A Mother's Day Classic? A Marathon? When you stood in the pack with all of the other competitors before the start of the race were you thinking you had to beat them? When you finally made your way to cross the start line for your race to [...]

Why consistency makes you look like a million dollars.

By |2020-06-21T02:21:37+00:00June 2nd, 2016|Uncategorized|

The image your business projects to potential customers makes a very important first impression. When a customer is seeking out the goods and services that your business provides they form an opinion based on the image of your business. Consistency in the look and feel in the way you communicate with your customers is a [...]

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