Fractional Chief Marketing Officer (CMO)

The Chief Marketing Officer (CMO) manages the revenue generating functions of an organisation. This includes developing marketing and sales strategies, new product development and launches, and customer acquisition and retention activities. However, not every company can afford or justify the expense of a full-time CMO.

This is where hiring a Fractional Chief Marketing Officer can offer a smart, flexible solution.

A Fractional CMO can help your business:

Cost-Effective Expertise

Access to Experienced Leadership

Whether you’re a startup, SME, or established company looking to optimise your budget, a fractional CMO provides an affordable alternative without compromising on quality or experience.

Fractional CMOs are seasoned marketing professionals with a wealth of experience across various industries and market conditions.

Don’t trust your marketing to just anyone

Marketing your business is one of the most important roles in your organisation. It drives sales, builds your brand and customer loyalty.

With over 25 years industry experience for multi-nationals and SME’s, Natasha Buttler can help you develop and implement your marketing strategy. She’s written strategies that have launched businesses and brands locally and across the country, resulting in customer awareness and exceeding sales targets. She’s a seasoned marketing professional who can help you build your brand and increase sales.

Marketing is so much more than just social media.

It’s considering all of the touch points on the customer journey.

This includes determining how your customer uses and engages with your brand and your products. And most importantly, getting your customers through the path to purchase and getting that all important sale. Not just once, but ongoing.

Natasha Buttler is a Certified Practising Marketer with the Australian Institute of Marketing.

The role of a Chief Marketing Officer could be described as a marketing project manager.

As a fractional CMO, Natasha’s role is to develop the strategy and manage the marketing functions for your business. These can include:

Advertising campaign development and execution

Content creation direction

Copywriting

Creative direction and project management

Develop sales tools (B2B and B2C)

Trade promotions

Create PR opportunities

Tradeshow and event management

Social media management

Email marketing

Blogs

SEO

Google ads

Website management

choose the right marketing package for your business

Local Reach

$3,000/m +GST*
package info

This pack is perfect for start-ups and businesses looking for local reach.

what you’ll get

  • Quarterly 90 minute planning session

  • Fortnightly 30 minute review

  • Review current marketing activities
  • Competitor analysis
  • Review market conditions

  • Recommendations of marketing activities

  • Manage the implementation of marketing activities
  • Manage social media content (Meta and Google Business)
  • Manage basic website text updates

  • Up to 15hrs per month

Big Impact

$5,000/m +GST*
package info

For businesses who want to make a big impact and get your message to a wider audience.

what you’ll get
  • Quarterly 3hr planning session
  • 45 minute fortnightly review
  • Review current marketing activities
  • Competitor analysis
  • Review market conditions
  • Recommendations of marketing plan
  • Manage the implementation of marketing activities
  • Manage social media content
  • Manage basic website text updates
  • Copywriting for blogs, PR and email marketing
  • Other activities as determined

  • Up to 30hrs per month

Broad Appeal

$7,500/m +GST*
package info

If you are looking for broad appeal across a number of different channels, this is the pack for you.

what you’ll get
  • Quarterly full day planning session in person
  • 45 minute fortnightly review
  • Review current marketing activities
  • Competitor analysis
  • Review market conditions
  • Fully developed marketing plan
  • Manage the implementation of marketing activities
  • Manage social media content
  • Manage website text updates for search engine optimisation
  • Copywriting for blogs, PR and email marketing
  • Manage promotional activites
  • Other activities as determined

  • Up to 50hrs per month

Having trouble deciding which package to choose? Ask Natasha for a detailed comparison

* All packages are for a minimum 3 months and will be tailor made for your needs. Additional costs may be incurred by the need to engage industry professionals for photography, videography, graphic design, animation etc. You will be advised of any additional costs prior to work being undertaken.