I love quirky and different marketing tactics. And this campaign, searching for Mr or Mrs Burger, is designed to go viral on social media. Mr Burger is food truck that travels around inner city Melbourne. It is a pretty cool set up. And with it being in a different location each day you plan your lunch [...]
The cola wars between Coke and Pepsi have been an ongoing battle for over 100 years and I am sure it will continue for another century or more. During the 80’s the battle really heated up when Pepsi launched the Pepsi Challenge campaign that saw punters try blind taste tests of Coke and Pepsi [...]
Have you ever run in a running event? A Mother's Day Classic? A Marathon? When you stood in the pack with all of the other competitors before the start of the race were you thinking you had to beat them? When you finally made your way to cross the start line for your race to [...]
The image your business projects to potential customers makes a very important first impression. When a customer is seeking out the goods and services that your business provides they form an opinion based on the image of your business. Consistency in the look and feel in the way you communicate with your customers is a [...]
